The Story Behind David Medlow's Fruit Jellies

So... Our journey continues!

The Chronological Story of the Development of Pecktons Fruit Jellies

1. 1979 - The Spark of Inspiration
• David Medlow's journey into the world of fruit jellies began in 1979 while he was working as the export manager for Bellis Fruits in London. During this time, he tasted a lime jelly baby made from pectin. The intense flavor, the smooth texture, and the delightful bite of the jelly left a lasting impression on David, igniting an obsession that would shape his future.
2. Return to Australia and Beginning of Development
• After his time in London, David returned to Australia, determined to create the perfect fruit jelly. He devoted himself to researching and developing recipes, experimenting with different ingredients and combinations. This period was marked by years of trial and error as David worked relentlessly to perfect the formulas for what would later become the famous Pecktons Fruit Jellies.
3. 1993 - Entering the Market
• Encouraged by family and friends, David officially entered the Australian confectionery market in 1993. He began supplying specialist chocolate stores, florists, and department stores with his fruit jellies. At this time, David’s product was beginning to gain recognition, but the journey was still in its early stages.
4. From Home to Factory Kitchen
• In the early years, David and his family operated the business from their home, balancing their careers, a young family, and their burgeoning confectionery venture. Every Friday evening, they packed the car to head to their small factory kitchen. They would cook jellies all weekend and rush back home to continue packing and preparing orders for Monday deliveries. This hard work laid the foundation for the growth of their business.
5. 2002 - Establishing Medlow Confectionery
• In June 2002, David officially established Medlow Confectionery, naming it after his family heritage. The Medlow name was inspired by David’s great-great-grandfather, Samuel Medlow, an early settler in South Australia who pioneered the settlement of Smithfield. This connection to his family’s pioneering spirit resonated with David and became central to the identity of the business.
6. Opening Medlow Chocolates
• In addition to their fruit jellies, David and his wife Sharon expanded their business by opening Medlow Chocolates in 2002. The store, located in Laura, Southern Flinders Ranges, South Australia, welcomed visitors and tourists who could experience the range of Pecktons fruit jellies alongside other sweet treats. This retail shop became an integral part of the business, helping them expand their customer base.
7. Commitment to Quality and Natural Ingredients